Jade Patel, founder of Project Floors, believes sustainability should go beyond reducing harm. “Being carbon-neutral isn’t enough anymore. With Thrive® ProTile, we’ve gone a step further, introducing the world’s first carbon-negative carpet fibre to New Zealand.” Developed in collaboration with Universal Fibers®, Thrive® Matter actively removes carbon from the atmosphere during production while incorporating reclaimed waste, setting a new standard for eco-conscious flooring.
“Our focus has always been on creating products that perform,” Patel explains. Thrive® ProTile is lightweight yet durable, thanks to advanced technology that achieves the lowest carpet weights on the market. This innovation ensures high performance while keeping its carbon footprint low. Its acoustic EcoTX™ backing adds practical benefits like sound absorption and underfoot comfort, meeting the demands of modern workspaces and commercial interiors.
For Patel, versatility is just as important as sustainability. “Designers shouldn’t have to choose between style and responsibility,” she says. Thrive® ProTile offers a full palette of colours and supports bespoke combinations, making it ideal for projects that require a tailored approach. “From subtle classics to bold statement pieces, the possibilities are limitless,” Patel adds. The solution-dyed process ensures colours remain vibrant over time, maintaining visual impact while minimizing resource use.
The product’s sustainability credentials reflect Project Floors’ broader commitment to environmental responsibility. With CO2 emissions as low as 1.1kg and 99.9% recycled content, Thrive® ProTile is designed to support circularity. “We’re not just thinking about today’s projects; we’re thinking about what happens at the end of their lifecycle,” Patel emphasizes. Fully recyclable, the tiles help architects and designers align their work with green building certifications and long-term environmental goals.
Project Floors also supports global environmental initiatives through its partnership with carbonfund.org. “It’s not just about what we create, but how we contribute,” Patel notes. Efforts like wind energy production and rainforest conservation complement the impact of Thrive® ProTile, addressing the broader challenges of carbon emissions and deforestation. “These projects are part of a bigger picture - reducing harm and actively doing good.”
Thrive® ProTile is more than a product; it’s a commitment to doing things differently. “We wanted to give architects and designers a solution that checks all the boxes: performance, style, and sustainability. Thrive® ProTile does that and more.”
To learn more about Thrive® ProTile and connect with the Project Floors team, visit: https://thriveprotile.co.nz
