“I got connected to Teulo when one of our clients was invited to speak at a Teulo event last year. That talk was so well-received that I connected [Teulo CEO] Janelle to some other firms and our collaboration just sort of organically grew from there,” says Meara Daly, Co-Founder of the US-based strategic media and creative consultancy, Nelsondaly.
Nelsondaly supports architects and designers to get their work seen on a global stage through press and marketing initiatives, media management programmes and strategic partnerships, which now include an ongoing relationship with Teulo. Meara is collaborating with Teulo as an agent in the US, and is working hard to help expand the Teulo Tribe. “I am tapping into my network of colleagues to invite US architects to speak and also gathering recommendations for many smaller firms that I have never heard of, but who would be wonderful additions to the platform. It is really important to me that designers from all over the US are represented, not just architects based in Los Angeles and New York. Teulo is a fantastic opportunity for them to showcase what they are working on.”
Meara launched Nelsondaly 11 years ago as a natural combination of her art history education and her deep experience in marketing for architecture firms including Kevin Daly Architects. “I spent the first part of my career as Marketing Director for Leers Weinzapfel in Boston. I learned so much from that job and made some life-long friendships. Most importantly, I witnessed two women run a successful architecture firm that has only gotten better. After moving back to Los Angeles and freelancing for a bit, I joined forces with my partner Katherine Nelson. Katherine was a design editor in New York and comes from the media side of things. We found that there were very few people who specialised in media relations primarily for architects, and felt our backgrounds in marketing and editorial media could support architects as they present their stories to the world.”
Nelsondaly counts among its clients some of the most exciting architects working in the US right now including Bestor Architecture, LEVER Architecture, Escher GuneWardena Architecture and Design, Bitches. In order to support them in an ever-changing media landscape, Meara says that the consultancy has had to evolve quickly. “In the past, for many firms, media really relied on a ‘project’ getting published. You design a project, get it photographed and then pitch it to the appropriate outlet. Then, when you have many projects, you put them together to create a monograph. As opportunities for design print media have contracted, firms have had to look to other ways of promoting their expertise.”